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Organic cotton isn't
Just Softer. It's Better

Better for the environment. Better for farmers & their families.
Better for you and your children.

We Only Use
Certified Organic Cotton

Our clothing is created using the Global Organic Textile Standard (GOTS), the world’s leading processing standard for textiles made from organic fibers. Only products that contain a minimum of 70% organic fibers can become GOTS certified. All accessories, dyes, and other inputs must meet certain environmental and toxicological criteria.

Organic cotton is grown naturally and sustainably, without herbicides, pesticides or any other harmful chemicals. These safe farming methods preserve the soil, conserve energy, and help to protect the health of the people in the community where the cotton is grown. It also keeps our cotton clothing free of chemicals.

  Organic Conventional
Seed Preparation Natural untreated GMO free seeds. Typically treated with fungicides or insecticides. Possible GMOs.
Soil Preparation Healthy soil through crop rotation. Retains moisture in soil from increased organic matter. Synthetic fertilizers, loss of soil due to monocrop culture, intensive irrigation.
Weed Control Healthy soil creates natural balance. Beneficial insects and trap crops used. Aerial spraying of insecticides and pesticides. 9 of the most commonly used pesticides are known cancer-causing agents.
Harvesting Natural defoliation from freezing temperatures or through the use of water management. Defoliation induced with toxic chemicals.
Production Warp fibers stabilized using double plying or non-toxic cornstarch. Warp fibers stabilized using toxic waxes.
Whitening Safe peroxide is used. Chlorine bleaching creates toxic bi-products which are released into the environment.
Finishing Soft Scour in warm water with soda ash for a PH of 7.5-8. Hot water, synthetic surfactants, additional chemicals (sometimes formaldehyde).
Dyeing Low-impact fiber-reactive or natural dyes with low metal and sulfur content. High temperature with heavy metals and sulfur content.
Printing Low-impact or natural pigments with no heavy metals. Heavy metals in pigments run off into waterways polluting streams.
Marketing Positive story can be told to differentiate you from your competitors. None. As awareness of organic advantage expands, potential for negative image.
Price Initial cost more expensive. Long term advantages priceless. Initially cheaper. Long-term impact on environment devastating.