Organic cotton isn't
Just Softer. It's Better

Better for the environment. Better for farmers & their families.
Better for you and your children.

We Only Use Organic Cotton

Organic cotton is grown naturally and sustainably, without herbicides, pesticides or any other harmful chemicals. These safe farming methods preserve the soil, conserve energy, and help to protect the health of the people in the community where the cotton is grown. It also keeps our cotton clothing free of chemicals.

Seed PreparationNatural untreated GMO free seeds.Typically treated with fungicides or insecticides. Possible GMOs.
Soil PreparationHealthy soil through crop rotation. Retains moisture in soil from increased organic matter.Synthetic fertilizers, loss of soil due to monocrop culture, intensive irrigation.
Weed ControlHealthy soil creates natural balance. Beneficial insects and trap crops used.Aerial spraying of insecticides and pesticides. 9 of the most commonly used pesticides are known cancer-causing agents.
HarvestingNatural defoliation from freezing temperatures or through the use of water management.Defoliation induced with toxic chemicals.
ProductionWarp fibers stabilized using double plying or non-toxic cornstarch.Warp fibers stabilized using toxic waxes.
WhiteningSafe peroxide is used.Chlorine bleaching creates toxic bi-products which are released into the environment.
FinishingSoft Scour in warm water with soda ash for a PH of 7.5-8.Hot water, synthetic surfactants, additional chemicals (sometimes formaldehyde).
DyeingLow-impact fiber-reactive or natural dyes with low metal and sulfur content.High temperature with heavy metals and sulfur content.
PrintingLow-impact or natural pigments with no heavy metals.Heavy metals in pigments run off into waterways polluting streams.
MarketingPositive story can be told to differentiate you from your competitors.None. As awareness of organic advantage expands, potential for negative image.
PriceInitial cost more expensive. Long term advantages priceless.Initially cheaper. Long-term impact on environment devastating.