April Give: Alex's Lemonade Stand Foundation

A Print With A Purpose

In April, we proudly launched our Capri Collection, which features a very special print with a purpose. Our new Lemon Print is more than a cheerful design; it symbolizes optimism and resilience. With each purchase of an item featuring our Lemon Print, 20% of proceeds are donated to Alex’s Lemonade Stand Foundation (ALSF), a national nonprofit dedicated to curing childhood cancer. With our lemon print, you can bring joy and brightness to more than just your little one’s wardrobe!

It all started with one front-yard lemonade stand. When Alexandra “Alex” Scott was just four years old, she told her parents she wanted to raise money to help “doctors help other kids, like they helped me.” After receiving a stem cell transplant, Alex followed through—hosting her first lemonade stand in 2000 and raising $2,000 for “her hospital.”

Diagnosed with neuroblastoma before her first birthday, Alex defied early predictions that she might never walk, showing determination and courage from the very start. Despite continued battles with cancer, Alex remained focused on helping others. By the time of her passing in 2004 at just 8 years old, she had raised more than $1 million. Her inspiring vision lives on through Alex’s Lemonade Stand Foundation, now led by her family and supported by people worldwide.

Since its founding, ALSF has funded over 1,500 research grants at nearly 150 institutions, tackling childhood cancer from every angle—from early-stage discoveries to lifesaving clinical trials. Initiatives like the Childhood Cancer Data Lab and The Crazy 8 Initiative bring together top researchers from around the world to accelerate breakthroughs in pediatric cancer treatment.

ALSF is one of the only childhood cancer research organizations to receive the NCI peer-reviewed funder designation, reflecting its commitment to funding the most rigorous and promising research.

We are proud to partner with this incredible organization, which funds groundbreaking research, raises awareness, supports families, and empowers communities to take action. Visit their website to learn more, donate, or get involved.